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Design Thinking for Business Analysts

Tuesday, September 20, 2016 -
5:30pm to 8:30pm

Design Thinking is een continu proces dat waarde geeft van idee tot aan product, met als resultaat dat het beter te gebruiken is, goedkoper te maken, en mooier is. Design thinking gaat er vanuit dat je een verschil kunt maken! Dat betekent met een doordacht proces naar nieuwe, relevante oplossingen werken die een positieve impact hebben op organisaties, producten of diensten. Dit is zeker relevant voor Business Analisten die dagelijks met moeilijke business vraagstukken bezig zijn. Tijdens deze bijeenkomst leggen we uit wat Design Thinking is en hoe we als Business Analisten van dit nieuwe trend gebruik kunnen maken.

Agenda:
17:30 - 18:00 Inloop en refreshments aangeboden door de sponsor van deze sessie SQS
18:00 - 18:45 "Design Thinking: Creating Products and Services Your Customers Love" door Vinny Timmermans
18:45 - 19:00 Pause
19:00 - 19:45 Presentatie van Ron Kersic, ING Bank
19:45 - 20:15 Napraten & afsluiting

Sprekers & toelichting presentaties:
Design Thinking: Creating Products and Services Your Customers Love
 door Vinny Timmermans
This presentation outlines a new perspective on the integration of Design Thinking, Business Analysis, Agile and Lean Startup. It delivers an effective and engaging approach to research, analyse, design and implement products and services your customers love. Better, faster and at lower costs.

Vinny Timmermans has built a career in innovation and design with over 25 years of experience helping clients from across the globe directing their corporate design strategy, leading and accelerating design & development processes, and designing innovative digital products and services. His clients, both billion dollar companies and small startups, span a broad range of industries: financial services, sustainable energy, chemicals, real estate, telecommunications, public safety, automotive and professional services. What drives him everyday is a passion to create elegant experiences that make sense, draw customers in, and become part of the fabric of their lives. 

Design Thinking and the End of Competitive Advantage door Ron Kersic
Even the most technology corporations are no longer in the business of just building software. We are increasingly moving into a world of enabling efficient social and business interactions, merely mediated by software. Building superior technology will not determine future business success. Instead, leveraging often commoditized technology to orchestrate connected customers toward new and efficient value-creating interactions will hold the key to the business models of the future. We already use many practices, tools and principles that balance human, commercial and technical realities in solving problems. Design thinking will help bridging the differences in scope, motivation and application of these design and development practices. This will provide for a shared context for human-centered design and technology professionals alike. In the end, holistic experiences can only be staged by a holistic organizations.

Ron Kersic helps multi-disciplinary teams in creating enjoyable and compelling digital experiences for the forward-thinking brand of ING. Modern web and mobile technologies are involved, but so are imagination, creativity and the noble arts of storytelling and visualisation too. Ron takes pride in distilling technical and societal concepts to clients, partners and team members of many walks of life. And he can’t help but trying to break the patterns of how work is conceived and delivered.

Locatie:
small_sqs_logo_rgb.jpg Orteliuslaan 889, 3528 BE Utrecht

Event Details: 
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Event Location: 
SQS Utrecht Orteliuslaan 889 3528 BE Utrecht
Event Type: 
IIBA NL Thema Avond
0,00 €